Rachel Bilson and stylist Nicole Chavez launched their new handbag line for ShoeMint via new social media platform Google Plus, where they invited top bloggers to “hangout” and chat about the new bags that simultaneously went live on the ShoeMint site.
During “Rachel & Nicole’s Fall Fashion Hangout,” which occurred live on Saturday at 11am PST, The gals video chatted into a NYC blogger brunch, where they dished live about the new bags + ShoeMint’s fab September offerings. Price for bags: $79.98, http://www.shoemint.com.
Viewers were able to watch as Rachel and Nicole answered questions posed by bloggers who were participating in a NYC fashion blogger brunch, hosted by BeachMint & POSE to celebrate the handbag launch and Pose iPad app.
At the brunch, the bloggers ‘posed’ looks using ShoeMint bags and uploaded them via the iPad app. The Pose community had the opportunity to “love” the looks to enter to win bags from the ShoeMint Collection.
