Last year I shared with you the National Milk Campaign’s Protein Fight Club and this yum Nutella, Chocolate Chip Muffin recipe. Today, I’m sharing more news – the iconic “Got Milk?” tagline has been replaced with “Milk Life”.

As part of this new launch, for a brand we all love, you can win a year’s supply of milk! The sweepstakes takes place on Twitter and Instagram to celebrate Milk Life. All you need to do is share how you “milk life” by tagging photos on Twitter and Instagram with hashtag #MilkLife. The sweeps ends on Thursday, February 27. Ten lucky winners will win a year’s supply of milk ($200 Visa gift card).

“Milking life is about getting every last drop out of your day. Having a milk life is a way of living where milk can empower you to do your best.” says Julia Kadison, the interim CEO of MilkPEP. TIME.com